Complete Klaviyo Set Up - MendMeShop

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Kaviyo Set Up


  • Klaviyo initial set up with Shopify store. *inc testing to ensure tracking working.
  • Migrate any existing data from Mailchimp (List and segment creation).
  • Develop email template within Klaviyo. Using existing site creative assets and sourcing from client designer if needed.
  • Create a new pop up (exit intent) to collect subscribers.
  • Build out, in full the following email flows within the platform. The objective of these flows to encourage users to purchase either from abandon cart, browse abandon, initial subscription, upsell:
    • Welcome Flow - Sent to new subscribers collected via pop up or on-site.
    • Abandon Cart - Those that initiated checkout but not completed purchase.
    • Browse Abandon - Existing subscribers that have visited the site and not purchased.
    • Post Purchase / Customer Winback - Follow up from first purchase to encourage new purchase / upsell.
  • It is anticipated each of the above flows would have 4-5 emails minimum.
  • Set up basic segment and list structure for ongoing data performance reviews (Engaged data, lapsed customers, un-engaged data etc).